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Course Catalog > Grape and Wine > Wine Business Certificate Program

Wine Business Certificate Program   

  • Digital Marketing and eCommerce in the Wine Industry
  • Fee: $695.00
    Dates: 10/20/2025 - 12/14/2025
    Location: On-line Asynchronous
    Instructor: Courtney Ahrenholtz
    Support Contact: Asta Edlin
    CEUs: 3
    Contact Hours: 30

    Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Explore the social media-driven marketing environment and focus on the internet and other technologies that have a profound effect on marketing today.


    Syllabus

    Refund Policy: Full refund (minus $50 service fee) available before commencement of class. 50% refund available within one week after commencement of class.


 

  • Tasting Room Management
  • Fee: $695.00
    Dates: 10/27/2025 - 12/21/2025
    Location: On-line Asynchronous
    Instructor:  Kristine Speicher-Bono, CWP
    Support Contact: Asta Edlin
    CEUs: 3
    Contact Hours: 30

    The "Tasting Room Management" course prepares wine industry professionals to lead successful Direct-to-Consumer (DTC) operations. Aimed at winery owners, staff, and aspiring entrepreneurs, it covers brand storytelling, team leadership, daily operations, customer behavior, wine club growth, CRM, marketing, and sales strategies. Students will learn to analyze trends, engage consumers, and implement tools and tactics to drive tasting room performance and build lasting customer relationships.


    Syllabus

    Instructor Bio

    Refund Policy: Full refunds (minus 5% processing fee) available before commencement of class. 50% refund available within one week after commencement of class.


 

  • The Fundamentals of Wine Business
  • Fee: $695.00
    Dates: 10/20/2025 - 12/14/2025
    Location: On-line Asynchronous
    Instructor: Sarah Timmons
    Support Contact: Asta Edlin
    CEUs: 3
    Contact Hours: 30

    This Fundamentals of Wine Business course offers a practical foundation in the wine business, covering branding, consumer behavior, strategic planning, and current industry trends. Whether you're starting, managing, or exploring the wine business, you'll gain essential skills and tools to build and grow a successful wine brand in today’s market.


    Refund Policy: Full refunds (minus $50 service fee) available before commencement of class. 50% refund available within one week after commencement of class.


 

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