Wine Business Certificate Program   

This course provides an introduction to accounting and finance tailored to the wine industry. Students will learn practical skills in budgeting, forecasting, and financial analysis, with an emphasis on key performance indicators (KPIs) used in the wine business. The course is not designed to provide you with a specialized knowledge of how to account for individual transactions; debits and credits will not be discussed. No prior accounting experience is required, but a general understanding of business and an interest in wine will enhance the learning experience.

This course is designed to develop a deeper understanding of the building blocks of modern wine clubs, what works and where it works. We will be covering the best practices of operating a wine club and identifying how to improve business practices to increase the revenue potential for your current wine club or how to build a new wine clubs for success. This class is hyper-focused on revenue development and process improvement of wine club builds and wine club pre-processing.

Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Explore the social media-driven marketing environment and focus on the internet and other technologies that have a profound effect on marketing today.

The "Tasting Room Management" course prepares wine industry professionals to lead successful Direct-to-Consumer (DTC) operations. Aimed at winery owners, staff, and aspiring entrepreneurs, it covers brand storytelling, team leadership, daily operations, customer behavior, wine club growth, CRM, marketing, and sales strategies. Students will learn to analyze trends, engage consumers, and implement tools and tactics to drive tasting room performance and build lasting customer relationships.

This Fundamentals of Wine Business course offers a practical foundation in the wine business, covering branding, consumer behavior, strategic planning, and current industry trends. Whether you're starting, managing, or exploring the wine business, you'll gain essential skills and tools to build and grow a successful wine brand in today’s market.