Wine Business Certificate Program   

This course provides an introduction to accounting and finance tailored to the wine industry. Students will learn practical skills in budgeting, forecasting, and financial analysis, with an emphasis on key performance indicators (KPIs) used in the wine business. No prior accounting experience is required, but a general understanding of business and an interest in wine will enhance the learning experience.

Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Explore the social media-driven marketing environment and focus on the internet and other technologies that have a profound effect on marketing today.

Compliance with alcoholic beverage regulations is a layered and complex responsibility of owning or operating a wine business. The federal, state, and local regulatory agencies which operate within this space are numerous. This course will introduce participants interested in operating and/or owning a winery to the myriad of legal issues involved in the production, sale, and distribution of wine. By the conclusion of this course, participants will possess a thorough understanding of the regulatory landscape within the wine industry and be familiar with an operator’s legal obligations.