Wine Business Certificate Program   

Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Explore the social media-driven marketing environment and focus on the internet and other technologies that have a profound effect on marketing today.

The "Tasting Room Management" course prepares wine industry professionals to lead successful Direct-to-Consumer (DTC) operations. Aimed at winery owners, staff, and aspiring entrepreneurs, it covers brand storytelling, team leadership, daily operations, customer behavior, wine club growth, CRM, marketing, and sales strategies. Students will learn to analyze trends, engage consumers, and implement tools and tactics to drive tasting room performance and build lasting customer relationships.

This Fundamentals of Wine Business course offers a practical foundation in the wine business, covering branding, consumer behavior, strategic planning, and current industry trends. Whether you're starting, managing, or exploring the wine business, you'll gain essential skills and tools to build and grow a successful wine brand in today’s market.