Wine Business Certificate Program   

This course in Wine Club and Tasting Room Management offers a practical overview of building successful Direct-to-Consumer (DTC) wine programs. Designed for winery owners, entrepreneurs, and tasting room staff, it focuses on creating effective wine clubs, delivering engaging customer experiences, and strengthening sales and marketing efforts. Key topics include club design, team leadership, customer segmentation, CRM use, event planning, and daily operations. The course emphasizes understanding customer behavior, improving retention, and increasing conversions, helping participants grow revenue and build strong, lasting customer relationships.

The ‘Wine Distribution’ course is designed for an advanced understanding of wine distribution operations. The course is designed to provide a viewpoint of wine distribution from the perspective of a winery, a distributor and a retailer. Upon completion of the course, students will have greater knowledge for advancing a professional career in the general wine business or wine distribution.

Compliance with alcoholic beverage regulations is a layered and complex responsibility of owning or operating a wine business. The federal, state, and local regulatory agencies which operate within this space are numerous. This course will introduce participants interested in operating and/or owning a winery to the myriad of legal issues involved in the production, sale, and distribution of wine. By the conclusion of this course, participants will possess a thorough understanding of the regulatory landscape within the wine industry and be familiar with an operator’s legal obligations.