Wine Business Certificate Program   

The 'Fundamentals of Wine Business' course is designed for an advanced understanding of basic business principles as they apply to the wine industry. The course in designed to provide the knowledge and business acumen necessary to grow professional careers in the wine business.

This course is designed to develop a deeper understanding of the building blocks of modern wine clubs, what works and where it works. We will be covering the best practices of operating a wine club and identifying how to improve business practices to increase the revenue potential for your current wine club or how to build net new wine clubs for success. This class is hyper-focused on revenue development and process improvement of wine club builds and wine club pre-processing.

The ‘Wine Distribution’ course is designed for an advanced understanding of wine distribution operations. The course is designed to provide a viewpoint of wine distribution from the perspective of a winery, a distributor and a retailer. Upon completion of the course, students will have greater knowledge for advancing a professional career in the general wine business or wine distribution.