This course in Wine Club and Tasting Room Management offers a practical overview of building successful Direct-to-Consumer (DTC) wine programs. Designed for winery owners, entrepreneurs, and tasting room staff, it focuses on creating effective wine clubs, delivering engaging customer experiences, and strengthening sales and marketing efforts. Key topics include club design, team leadership, customer segmentation, CRM use, event planning, and daily operations. The course emphasizes understanding customer behavior, improving retention, and increasing conversions, helping participants grow revenue and build strong, lasting customer relationships.